Working With Digi

Digi Agency wasn’t built from the outside looking in. Before we ran a single ad for an Anytime Fitness club, we’d spent years inside the network as club managers and owners. Fifteen years on, that experience shapes everything we do.

We know what a slow month feels like when the leads dry up. We know what it takes to sell memberships at a club that’s still a building site. And we know the difference between marketing that looks busy and marketing that grows a club. Here’s what Anytime Fitness marketing looks like when you work with Digi.

01 · At a glance

What every Digi client gets

02 · The core

World-class paid digital

Paid digital is the engine. Our in-house team builds and runs local ads that look like your club, across Meta, Google, ChatGPT, LinkedIn, TikTok and more.

Every campaign comes with supporting docs, such as campaign overviews, timelines and shot lists, so your club manager always knows what’s running and what’s needed next. See our digital marketing services.

03 · Only at Digi

Two things you won’t get anywhere else

Ads alone don’t grow a club. What happens around them matters just as much. So every Digi client gets two extras, built in-house and only available to our clubs.

1. Social media accountability

Your team is the face of your club online, and how they show up on social media can make or break a campaign. We connect every client to our own internally created IP that protects how their team shows up on social, keeping it consistent, on-brand and backing up every ad we run.

2. Reverse-engineered growth

We don’t start with ad spend and hope for the best. We start with the growth your club needs and reverse engineer the lead outcomes it takes to get there, so every campaign is working towards a clear target.

The details stay in-house. Want to see how it works for your club? Contact us.

04 · Protection

We guard your ad account

Your ad account is your club’s lead engine. If it’s taken over, the leads stop and the bills don’t. So we built Digi Protect, our own AI, to watch client accounts every day, flag problems before they become a bill, and get our team in fast.

Digi Protect supports, and doesn’t replace, your club’s own account security.

05 · Speed

From new lead to phone call in 30 seconds

Faster contact means more booked appointments. Our optional speed to lead tools send your team an instant alert when a lead lands, run follow-up journeys built around how your club works, and nurture every lead toward a visit with SMS and email sequences. Your club keeps its own login and billing throughout.

06 · Launches

The world-record presale formula

Opening new clubs is where we made our name. Our presale formula combines national learnings with local stories: launch content that builds hype before the doors open, a digital strategy planned from first ad to opening day, and sales training that helps your team turn enquiries into members.

It’s been behind 85+ successful Anytime Fitness openings. Our in-house media arm plans, shoots and edits the content, and coaches your team through every take. Scroll through our latest content catalogue.

The bottom line

Why clubs choose Digi

• Last 3 Turnaround Clubs of the Year supported by Digi Agency, back to back.
• Largest and highest-performing preferred supplier of marketing for Anytime Fitness Australia.
• Australia’s only agency specialising in digital for club openings, refurbishments and launches.
• 15 years inside Anytime Fitness, from club manager to owner to agency founder.
• A world-record presale formula behind new club launches.

Facing a new budget gym nearby? Read our low-cost competitor playbook.

See the results for yourself in our AF Pimpama and AF Logan case studies.