Strategy & Planning

Want to work with a team that’s thinking ahead?

Strategy & Planning

Your marketing team doesn’t have to do it all alone. Digi integrates with internal marketing teams, franchise support offices and business owners to provide the extra hands, experience and specialist skills needed to keep projects moving. Whether it’s campaign planning, graphic design, copywriting, content creation, document design or launching new initiatives, we’re here to help.

Think of us as an extension of your team. We jump in where you need us most, providing strategic advice, creative support and digital expertise without the cost and complexity of growing your internal headcount. It’s flexible, collaborative support designed to help your marketing team achieve more.

Marketing moves quickly, and so should your strategy. We can become part of your team, helping you review performance, identify opportunities and make confident marketing decisions backed by data, not guesswork. Whether you’re launching a new location, refreshing an existing one or planning for growth, we’re only ever a phone call, Teams message or coffee away.

Strategy & Execution

Great ideas only matter if they get implemented. We help plan campaigns, prioritise initiatives and work alongside your team to turn strategy into action, ensuring every project moves from concept to completion.
Graphic Design & Shot Lists

Need creative that actually gets made? From campaign artwork and social media assets to video shot lists, scripts and creative briefs, we help your team produce content that's on-brand, engaging and built to perform.
Marketing Resources

From campaign planners and content calendars to franchise playbooks and training guides, we build the resources your team needs to launch faster, stay consistent and market with confidence.
Problem Solving

Every marketing team hits roadblocks. Whether it's a campaign that's underperforming, a creative challenge, a new location launch or simply needing a second opinion, we're there to help solve problems quickly and keep momentum moving.

Every franchise needs clear boundaries. We help develop marketing approval frameworks that define what can be promoted, how offers should be communicated and where local marketing has the flexibility to adapt. From acquisition campaigns and promotional offers to creative approvals and local area marketing, we build practical guidelines that protect your brand while helping franchisees market with confidence.

Offer Frameworks

Define promotional boundaries, pricing guidelines and acquisition offers that franchisees can confidently market while protecting the integrity of your brand.
Campaign Approval Guides

Create clear approval processes for local advertising, promotional campaigns and creative assets, reducing back-and-forth between franchisees and support offices.
Brand & Creative Standards

Provide practical guidelines for messaging, imagery, tone of voice and campaign execution to ensure every location represents the brand consistently.
Local Area Marketing Frameworks

Empower franchisees with approved marketing initiatives, local advertising strategies and campaign templates that encourage local growth while staying within brand guidelines.

Great marketing doesn’t live in someone’s inbox. We create practical marketing resources your team will actually use, from campaign playbooks and launch calendars to franchise toolkits, content guides and promotional documents. Everything is designed to simplify execution, keep teams aligned and ensure every location delivers a consistent customer experience.

Campaign Playbooks

Step-by-step campaign guides covering objectives, creative, timelines and execution, giving every team a clear roadmap from start to finish.
Launch Guides & Toolkits

Professionally designed resources that help new locations, promotions and product launches roll out consistently across every business.
Marketing Calendars

Annual and seasonal marketing calendars that map campaigns, promotions and key dates, helping your team stay proactive instead of reactive.
Templates & Resources

From presentation decks and campaign briefs to content templates and approval documents, we create marketing resources that save time and improve consistency across your business.

Every customer starts somewhere. We map the entire journey from discovering your business for the first time to becoming a loyal customer, identifying every opportunity to educate, build trust and encourage action. By understanding how people move through your marketing, we create campaigns, content and automations that work together to generate more enquiries, improve conversions and deliver a better customer experience.

Got questions?

Whether you’re building your first marketing strategy
or refining an existing one, these answers will point you
in the right direction.

Can Digi work with our existing marketing team?

Absolutely. We regularly support in-house marketers, franchise support offices and business owners with campaign planning, creative direction, graphic design, content feedback and strategic advice. Think of us as an extension of your team.

How do you help franchise businesses stay consistent?

Consistency is one of the biggest challenges in franchising. We develop marketing playbooks, approval frameworks, campaign resources and planning documents that help every location market confidently while protecting the brand.

Can you review our current marketing strategy?

Absolutely. Sometimes the quickest wins come from improving what you already have. We’ll review your current marketing, identify gaps, challenge assumptions and recommend practical ways to improve performance.

How often should a marketing strategy be reviewed?

Markets change, customers change and businesses evolve. We recommend reviewing your strategy regularly to ensure your messaging, offers and campaigns continue to support your growth objectives.

How do you identify growth opportunities?

We combine data, industry experience and practical business knowledge to uncover opportunities others often miss. From improving your customer journey and refining your offers to identifying untapped markets and campaign opportunities, our focus is always on sustainable growth.

Will I receive a document, or ongoing support?

Both. You’ll receive practical strategies and resources your team can use immediately, but we’re also here to help implement them. Think of us as a long-term marketing partner, not a one-off consultant.

[ Services ]

What we do

More services to keep your marketing moving, content that stays consistent, and tools that help you convert more leads. Add them to your core campaigns, or use them when you need extra momentum.