Digital marketing for gyms.
Gym marketing agency, AustraliaLeads, members and momentum, from a team that has owned and run clubs.
ContactTrusted by 200+ locations.Our stats below show why ↓Gym marketing is its own game.
Traditional agencies run ads from a distance. In a gym, your team is the brand, so we work alongside them.
- 01We integrate with your club team, not just your inbox.
- 02We coach your staff to show up on socials and create better organic content.
- 03We build the systems that let them reply to every enquiry in seconds.
Ad spend managed every year
Leads generated for clients every year
Average cost per lead
Average lead-to-member conversion
One team. Every lever.
Everything a club needs to grow, run by people who have owned gyms.
Paid digital
Meta, Google and ChatGPT ads built to sell memberships.
Content
Scripted, shot and edited in your club.
Socials
Organic content, and a team coached to show up on camera.
Lead automation
Every enquiry answered in seconds, not hours.
Presale & Refresh
Launches and relaunches that fill the club.
New builds
Marketing from fit-out to opening day for brand-new clubs.
Presale, growth or turnaround.
Every gym is at a different stage. As a marketing agency for gyms, we run a different playbook for each one, with the same team behind it.
Presale marketing
Fill your founding member list before the doors open, so you launch with momentum instead of hoping for walk-ins.
- Presale Meta and Google ads
- Presale shoots on site, even mid-build
- Sales training for your presale team
- Launch events and founding offers
Ongoing growth
Steady, predictable joins every month, with a 12-month promotions calendar so you never scramble for the next offer.
- Always-on Meta ads and Google ads
- Fresh content shoots through the year
- Fast lead follow-up systems
- Monthly reporting on cost per member
Refresh & relaunch
When a club has gone quiet, a proper relaunch gives the team and the community a reason to get excited again.
- Refresh and relaunch campaigns
- New photo and video of your club
- Team upskilling on socials
- A clear plan for the next 12 months
Anytime Fitness Pimpama
A brand-new club in one of the Gold Coast's growth corridors. We built the founding member pipeline from day one of presale.
Clubs that grew.
A few of the clubs and studios we've been lucky to work with. The credit goes to their teams, we just helped tell the story and fill the funnel.
Enquiries in the first five weeks, at $10.49 per lead.
Anytime Fitness Pimpama →Members at opening after an 11-week presale, growing to 2,000 within three months.
Anytime Fitness Logan Reserve →Active members, up from 700, in the 12 months after a full relaunch.
Anytime Fitness Cleveland →Members added by the club team, on the way to 2024 Turnaround Club of the Year.
Anytime Fitness Ormeau →Member growth for the club's move, with 80 sales from one VIP launch weekend.
Anytime Fitness Albion Park →Leads at an $8 cost per lead for a record October Challenge.
STRONG Pilates Springfield →See every case study on our work, or how we approach fitness content creation and presale shoots.
In good company.
From 24/7 gyms to recovery studios, the fitness and wellness brands that trust us to fill their clubs.
- 01Anytime Fitness24/7 gyms24/7 gyms↗
- 02FitstopFunctional trainingFunctional training↗
- 03STRONG PilatesReformer pilatesReformer pilates↗
- 04City CaveFloat & wellnessFloat & wellness↗
- 05Mind Body RecoveryRecovery studiosRecovery studios↗
- 06AvantiOver 50s health clubsOver 50s health clubs↗
- 07AtóraTraining studiosTraining studios↗
Got questions?
Straight answers about how we market gyms and fitness clubs.
What does a digital marketing agency for gyms do?
We plan and run the marketing that fills your club: Meta and Google ads, presale and refresh campaigns, content shoots, a 12-month promotions calendar and the automations that get every lead followed up fast. Then we report on what it all turned into: leads, sign-ups and cost per member.
How much does gym marketing cost?
It depends on your goals, your market and how many clubs you run. Most gyms have a monthly management fee plus their own ad spend. We will recommend a budget based on the number of members you need, not a one-size package.
How quickly will we see leads?
Paid campaigns usually start producing enquiries within the first few days of going live. The bigger gains come over the following weeks as we test offers, creative and audiences and lift your lead-to-member conversion.
Do you only work with Anytime Fitness clubs?
No. Anytime Fitness is where we have the deepest experience, but we work with independent gyms, boutique studios and other franchise networks too. The same system works for any club that needs members.
Where are you based?
Our team is in Salisbury, Brisbane, Queensland. We work with gyms right across Australia.
What's the difference between presale and ongoing gym marketing?
Presale marketing builds a founding member list before a new club opens, using ads, presale shoots, sales training and launch events. Ongoing marketing keeps an open club growing month to month with always-on ads, fresh content and a promotions calendar. Many clubs start with us in presale and stay on for growth.
Can you help a club that's already open but not growing?
Yes. A refresh or relaunch campaign often works best: new photo and video of the club, a strong offer, training for the team and ads to get the community back in. Clubs like Anytime Fitness Cleveland, Logan and Ormeau grew this way.
Do you create the photos and videos too?
Yes. Our own team shoots photo and video at your club, so your ads and socials show your real team and space. See fitness content creation.
What results can a gym expect?
Every club is different, so we set targets with you before we start. Across the clubs we work with, we generate over 100,000 leads a year, and on average 36% of leads become members.
Why use a marketing agency for gyms instead of a general digital agency?
Gyms sell memberships, not products, and the numbers that matter are leads, tours, sign-ups and how long members stay. A general digital agency learns that on your budget. We’ve owned and run clubs, so our gym marketing is built around how members actually join.
Are you a fitness marketing agency or just for gyms?
Both. Gyms are our core, and we also work with pilates and boutique studios, recovery and wellness brands. It’s the same fitness marketing playbook: ads, content and fast follow-up, built around memberships.
Do you work with gyms outside Brisbane?
Yes. We’re a Brisbane-based gym marketing agency working with clubs across Australia. Ads and reporting run remotely, and we travel for shoots and presale launches.
Ready to fill your club?
Tell us about your gym and the number of members you need. We will come back with a plan.